Just days after graduating Hamilton College with a major in English/Creative Writing Keenan began his career at Electronic Arts as an associate producer. In Chicago he began designing and developing the sequel to Def Jam Icon for the Xbox 360 and PS3 consoles. Our team lead by Kudo Tsnuoda was nimble and talented but due to restructuring I was transferred to Electronic Arts Los Angeles where Keenan saw the early potential of Mobile gaming and requested to be placed on the mobile team. Keenan produced and designed titles for the iPhone, Facebook, smart phones (pre-android) and mobile platforms. Specifically his team and I created experiences in collaboration with Hasbro (Risk, Scrabble, GI JOE), NFL (Madden), NCAA (football) and Steven Spielberg (Boom Blox). While at EALA Keenan was recruited by R/GA in New York to be a creative producer for a number of their clients and I happily accepted the challenge. While there he orchestrated online campaigns, digital platforms, websites, Times Square take overs, mobile solutions, digital interfaces, and applications for Verizon, Tiffany & Co, L'Oréal, Nike, Pepsico, Avaya, and SC Johnson. During his tenure at R/GA they were named Agency of the year and Digital Agency of the Decade. R/GA was a truly amazing place to learn how to implement the seemingly infinite possibilities of the digital space.

Through an introduction by his friend Martin Puris Keenan met Noah Kerner founder and CEO of Noise. Soon after that meeting Keenan joined the Noise team and eventually lead the new media engagements of Noise’s innovation group. Noise is specifically focused upon the needs of the millennial generation so Keenan was perfectly poised to conceptualize, pitch, and create a myriad of never before seen advertising platforms and solutions for brands such as Vitamin Water, Vice, Ralph Lauren, Intel, GE, TREsemmé, Sydell Group and his personal acquisition of Electronic Arts. From Noise Keenan co-founded a New York based creative collective called The Warpaint Agency that provided our clients with luxury focused aesthetic superiority through design, photography, events, music, branding, digital content, and fashion accessories.

In June 2013 Keenan made the difficult, yet imperative decision to head back to school to get his MBA. Specifically he wanted to broaden his world view, sharpen his focus, acquire a more diverse international network, and gain the essential business acumen needed to run a highly successful and innovative multinational corporation. He began the MBA journey at SDA Bocconi in Milan which was an incredible life altering experience, which granted him exponentially greater levels of knowledge than he could have ever expected. As his first year at Bocconi culminated Keenan was almost simultaneously accepted to the MBA exchange at ESSEC outside of Paris and offered an internship at Revolution in DC working on strategic growth of their private equity acquisitions. The summer at Revolution was extremely rewarding and taught him how to manage innovative companies for long term expansion. My time in Paris was an absolute dream as my courses at ESSEC focused on Innovation, Luxury, and CSR monetization. Keenan graduated from Bocconi University with an MBA in 2014.

After Business school Keenan moved across the world to Venice Beach, California to work for The Firm. Reporting directly to the founder and CEO Jeff Kwatinetz He oversaw various creative endeavors in the digital, music, film, fashion, and innovation realms. In His time at The Firm Keenan had the pleasure of co-managing artists such as Ice Cube and Azaelia Banks while working companies such as Netflix and Universal Films to develop projects from inception through release. Keenan left The Firm to begin working at the Professional Fighters League (PFL) as the Creative Director to the UFC’s main Competitor. While there he created the logo, format, design elements for production, fighter videos, and everything needed to take on the UFC at their own game. The PFL continues to rise in popularity and can viewed on ESPN.  Keenan left the PFL to develop a series of innovative wine products and focus on his photography career. 

Since 2012 Keenan has been a professional photographer having shot for GQ, New York Magazine, Cosmopolitan, Vogue and several other publicatons/brands. My photographic expertise spans from fashion, music, product, wildlife, festivals, lifestyle, events, landscapes and beyond. I strive to create imagery that breaches the surreal while maintaining the highest level of elegance.